Education Center Strategy Survey

A Market Position & Competitive Landscape

Help us understand how you position yourselves in the market

A1. What do you believe is your center's biggest competitive advantage? *

A2. Describe your 3 main competitors and what they do well *

A3. What do your competitors do poorly? *

A4. Top 3 reasons students choose your center *

Rank these in order of importance

1

2

3

A5. What frustrates parents about test-prep centers? *

A6. In one sentence, describe what your center does

A7. How would you like parents to describe you?

B Values, Culture & Philosophy

Understand what drives your center at a deeper level

B1. What belief about learning do you have that contradicts industry norms? *

B2. Select your center's core value *

Integrity

Excellence

Growth

Community

Access/Equity

Innovation

Other (please specify below)

B3. What would you never do for revenue? *

B4. Beyond test scores, what should students feel when they leave? *

Confident

Capable

Supported

Challenged

Part of something bigger

B5. Tell us a student success story that makes you proudest

C Market Positioning & Naming Direction

Help shape your strategic position and naming approach

C1. Where should your center sit on the premium-to-accessible spectrum? *

Ultra-Premium Accessible

C2. What's your focus? *

Pure test prep (SAT, IELTS, AP)

Test prep + academic support

Holistic development (test prep + mentorship + character)

Multiple service lines

C3. Describe your ideal student profile (be specific) *

C4. What type of name resonates with you? *

Descriptive/Clear (e.g., "SAT Academy")

Aspirational/Evocative (e.g., "Apex", "Catalyst")

Founder-based (e.g., "Chen Academy")

Metaphorical (e.g., "Beacon", "Summit")

Modern/Invented (e.g., "Nexus", "Veritas")

C5. Names of organizations (any industry) that you admire for their branding?

D 5-Year Vision & Strategic Ambition

Help us understand your long-term vision

D1. How many students annually in 5 years? *

D2. Expansion scope *

Local (single location)

Regional (multiple locations)

National (franchised/multi-city)

Online/Global

D3. What will you be most proud of in 5 years? *

D4. Organization you admire for their brand positioning?

D5. Leadership alignment on strategy (1-10)

Not aligned Fully aligned

D6. What's your biggest strategic disagreement (if any)?

E Final Thoughts & Contact

Any final context we should know

E1. What should we communicate that you're NOT known for?

E2. What would make you proud of this center's brand?

E3. Anything else we should know before our meeting?

E4. Your name *

E5. Your email *

E6. Your role *